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AI for Content Creation

AI Video & Production Pathway

From an idea to a researched, written, directed, produced, packaged, distributed, measured and sold piece of content, now including 3D animation. You are the creative director; AI provides the production power.

Duration

3 Pathways · 37 Practical Modules · 100-Piece Capstone Portfolio

Schedule

TBA

Start date

3 October 2026

Status

Registration closed

Curriculum

Weekly breakdown

Session 1

B9: Short-Form Video Creation With AI

●Students build concept, audience, hook, script, scene breakdown and shot list with Claude; ChatGPT challenges the concept and pressure-tests the hook; students then translate the brief into real shots and scenes in Gemini + Google Flow, learning to specify subject, action, environment, camera, lighting and mood for every shot.
●You walk away with: A 10-Piece AI Video Portfolio: 3×15-second, 3×30-second, 2×60-second, 1 educational and 1 commercial video, built around the Hook / Interest / Value / Payoff / Action structure.

Session 2

B10: AI Video Prompting & Visual Direction

●Students build the Nyande Visual Direction Framework for a real shot: specifying subject, character, action, environment, time, camera, composition, lighting, movement, mood, cultural context, continuity, audio intent and output purpose.
●You walk away with: A complete Visual Direction Brief used to generate a real, intentional shot.

Session 3

B11: From Script To Screen

●Students run the complete pipeline: idea / creative brief / script / scenes / shots / visual references / video generation / selection / editing / sound / captions / quality control / export.
●You walk away with: A finished 60-second story about an everyday African experience.

Session 4

B12: Character Consistency

●Students build a Character Bible (name, age range, physical description, wardrobe, personality, voice, movement, reference appearance, restrictions) and practise placing the same fictional character across different locations, times of day and camera positions.
●You walk away with: A Consistent Character Sequence across at least six different settings.

Session 5

B13: African Environment Direction

●Students specify country, city, area type, architecture, vehicles, clothing, weather and commercial activity for real locations, and learn to visually distinguish Accra from Kumasi, Tamale, Lagos, Nairobi, Johannesburg and Dakar.
●You walk away with: An African Environment Visual Library covering at least three distinct cities.

Session 6

B14: AI Product Video

●Students run real product research through to a call to action: customer, selling point, campaign idea, script, product shots, lifestyle shots.
●You walk away with: A 30-second product commercial for a real product category.

Session 7

B15: Real Business Video Challenge

●Each student partners with a real SME, restaurant, salon, fashion designer, school, shop or similar, researches its audience, writes a creative brief and produces a full deliverable set for it.
●You walk away with: A Real SME AI Campaign: 30-second ad, 15-second cutdown, social version, WhatsApp version and still promotional assets.

Practical exercises

/ Capstone: Real SME AI Campaign, Building on B15, every Beginner graduate delivers a complete, real advertising campaign for an actual small business, research, brief, video assets and still assets, proving they can take an idea from a real client to a finished, usable campaign.

Important

Graduate title: AI Content Creator